Badiru Ibrahim Moosan is a farmer with a 3 hectare farm at 1600 to 2200 masl. He is a 52-year-old coffee farmer with 10 children. He has been in the coffee business for 20 years now. When he used to travel to trade, he saw how different people showed a great interest to purchase coffee comparing to other crops he was selling by the time and he encouraged to produce and reach out to more people.