Tarefe Gabre Aregay is a farmer with a 2.5 hectare farm at 1800 to 2536 masl. He is a 48-year-old coffee farmer with six children. He has been in the coffee business for 7 years now. His interest in the coffee business began when he observes the demand for the type of coffee other investors produced from his region which creates an opportunity for him to learn a lot about coffee production.