Zenash Udesa Bisoa is a farmer with a 7.3 hectare farm at 2100 to 2500 masl. She is a 45-year-old coffee farmer with 10 children. She has been in the coffee business for 30 years now. she become interested working in coffee working along side with her husband, who is a coffee trader. She pruned the coffee trees and started producing high-quality coffee within she now manages the farm.